Founded in 2003, hi5 today is one of the largest social entertainmentsites in the world, with approximately 50 million monthly uniquevisitors who use the site to stay connected to friends, meet new people,share photos, and play games. Available in over 50 languages, hi5combines ad-supported social networking features with payment-basedpremium content to deliver a user experience focused on self-expressionand interactivity that appeals to the site's young demographic (67% ofusers are age 18-34). Social games, virtual goods, and other premiumcontent on the site is monetized through hi5 Coins, a virtual currencysupporting over 60 payment methods and 30 currencies worldwide. The sitealso supports third-party games and other applications through itsOpenSocial platform.